Designing through complexity. Not around it.

Hi I'm Michael Chan, Senior Product Designer specialising in fintech, e-commerce and B2B platforms.

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About Me
Take a look at my works

Selected Work

All
B2B Works
B2C Works
UX Research
Mobile
E-commerce
HKBN

HOMEPLUS E-commerce App

Took HKBN's e-commerce app from a 2.2/5 rating to a platform users actually wanted to use. Fixing the shopping journey from discovery through checkout.
32%
Conversion Increase
38%
User Growth
View Case Study
Desktop
B2B Operation
Studio C&G Inc.

Insurance Operations Platform

Rebuilt how four internal teams track tasks, manage claims, and stay on top of daily operations. Cutting task completion time and reducing errors across the platform.
25%
Time Saved
36%
Error Reduction
View Case Study
UX Research
E-commerce
HKBN

From Research to Roadmap: HOME+ Promotional Wallet

UX research and MVP planning that contributed to a 28% increase in app-driven sales.
28%
Sales Increase
View Case Study
Mobile
Fintech
GreenTomato Limited

Hang Seng Bank Securities Services

Designed the mobile trading experience for Hang Seng Bank, making stock search, quote review, and trade placement fast enough to use under real market conditions.
22%
Trade Growth
4.8/5
User Satisfaction
View Case Study
Desktop
Fintech
GreenTomato Limited

Hang Seng Bank MPF (Pension Fund) Platform

Helped Hang Seng Bank's pension platform make sense to the people who use it. Bringing account performance, contributions, and investment controls into a clearer desktop experience.
View Case Study
Desktop
Mobile
Web
Studio C&G Inc.

Collection of Digital Products & Web Solutions

A collection of digital solutions for industries, from B2B operation systems to web development
6+
Projects
View Case Study
Desktop
B2B Operation
Studio C&G Inc.

Insurance Operations Platform

Streamlined task-tracking and data validation workflows for insurance operations, accelerating processes with AI-driven solutions.
25%
Time Saved
36%
Error Reduction
View Case Study
Desktop
Mobile
Web
Studio C&G Inc.

Collection of Digital Products & Web Solutions

A collection of digital solutions for industries, from B2B operation systems to web development
6+
Projects
View Case Study
UX Research
E-commerce
HKBN

New Feature UX Research

Research and design on optimizing the Promotional Wallet Journey
28%
Sales Increase
View Case Study

About Me

I'm a Senior Product Designer based in Toronto with 7+ years designing fintech, e-commerce and B2B products. First in Hong Kong for clients like Hang Seng Bank and HKBN, now in Canada. I work end-to-end, from research and strategy through to final UI and design systems. I care about making complex products feel simple and making sure the design actually ships the way it was intended.

How I Work

End-to-end ownership
I work from research and strategy through to final UI specs and design systems. Not just wireframes.
Complex domains
Fintech, B2B ops platforms, e-commerce. I'm comfortable in spaces where the product logic is as complicated as the design.
Cross-functional collaboration
I've worked closely with PMs, engineers, and business stakeholders and know how to hold a design position under pressure.

My Journey

2018
PolyU School of Design (HK)
BA (Hons) Interactive Media
2018 - 2021
GreenTomato Limited (HK)
UX UI Designer
2021 - 2022
HKBN - Homeplus (HK)
UX UI Designer
2022 - 2026
Studio C&G (Canada)
Senior User Experience Designer
Have question? Feel free to leave me a message!
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Let's Connect !
+1 647-878-9608
michaelchan.productdesign@gmail.com
linkedin.com/in/fungtra/